Matcha is a decentralized exchange and does not require you to deposit tokens with a third party as would happen when using a centralized exchange, such as Binance or Coinbase. There is no sign-up to use Matcha, and all trades are peer-to-peer, which means that you trade directly from your Ethereum wallet and retain complete custody of your tokens throughout the entire process. Once a trade completes, the tokens you exchanged for will go straight to your wallet.
Matcha was meticulously designed to be super easy to use. Your average decentralized exchange has a steep learning curve and is difficult for most people to figure out. We set out to make a trading platform that is approachable and friendly to use, unlike a professional order book exchange.